Archive for July, 2009
Timeline
July 2nd: Signed up for Amazee beta, a soical-networking site. Added content. Discovered that the Donation functionality is very limited. Will continue to play with this and explore options. July 5th: Contacted Sandeep Arora to get a proposal for the project. Rec’d a prompt response. Sent him the project brief and the link to Amazee. [...]
Read Full Post | Make a Comment ( None so far )First Chunk: Test email campaigns to current list
Creative Brief: Create upto 5 email messages to test. Each message will have an attention grabbing headline, engaging story about what Pratham is doing, an invitation to become part of the Pratham community, a call to action. The call to action is to donate money for Pratham books (micro payment concept), one time or monthly [...]
Read Full Post | Make a Comment ( None so far )Project Scope and Workplan
To accomplish the goals of this project on a shoe-string budget the project will be broken down into “bite-sized” chunks. The project approach will be to prototype a chunk, test it, learn from it, fix it and then roll it out. The goal is to have tested all the chunks by November, for a roll [...]
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